Innovation Lab – AR/VR Knowledge Transfer Group: Virtual Showroom for Mixed Reality in Store Design
Join our Knowledge Transfer Group session on 18th June, where industry and academic experts share insights, best practices, and the latest developments in AR/VR.
The theme of this session is “Virtual Showroom: Mixed Reality in Store Design / Mixed Reality for Bakery Interiors”, presented by Mr. Daniel Rendón, Master’s student in Advanced Industrial Engineering at TH Rosenheim.
This session explores how virtual reality glasses can be used as a powerful tool for interior design visualization and planning. By enabling real-scale evaluation of design decisions, VR allows participants to better understand the interaction of color and lighting, creating a more immersive and realistic design experience. It also supports precise refinement of layout details, as if already standing inside the finished space.
About our speaker
Daniel Rendón is a Master’s student in Advanced Industrial Engineering at TH Rosenheim, holding a Bachelor’s degree in Mechatronics Engineering from UANL in Mexico. He has 6 years of experience in the home appliance manufacturing industry, with a focus on design and quality. In addition to his academic and professional work, Daniel has a long-standing interest in programming and interactive environments, having developed video games as a hobby since middle school.
About our Event
Topic: KTG Session – Virtual Showroom: Mixed-Reality in Retail Design
Date & Time: 18 June, 04:00 PM
Place: Room T3.07/08, Technische Hochschule Rosenheim – Campus Chiemgau, Stadtplatz 32, 83278 Traunstein
Don’t miss this opportunity to explore the future of AR/VR in design — register now to join the session.
