Registration has ended

Business done differently - Diverse and sustainable economic practices (3 parts)

Date: 31.05.202, online via Zoom

Time: 16:00 - 17:30

Language: english

Speakers: Lilly Pokraka & Maike Kauffman

Existing economic practices are far more diverse than the currently still dominant growth paradigm suggests. Change is happening on different levels and in different (legal) forms. Initiatives of various scales aim at transforming the system to become more inclusive, sustainable, just. Thereby, they use different transformation strategies and entry points to actively do economics differently.

If you want to learn more about these system-changing examples, join us for three sessions with inspiring insights from transformative practitioners. All three sessions are part of the course “Diverse Forms of Sustainable Economic Practices” ran by the University of Kiel‘s School of Sustainability and take place in cooperation with the yooweedoo Academy for Social Entrepreneurship and Waterkant. Every session has a different focal point and the diversity and plurality of possible economic practices beyond the currently dominant paradigm will be in the limelight. 

Part 1: Purpose Foundation

In our first session, our guests Maike & Lilly will guide you through a landscape of purpose-driven enterprises and a hike through the jungle of corporate ownership and legal frameworks - all under the umbrella of ‘steward-ownership’. They will show the relevance of ‘rethinking’ corporate ownership for purpose-driven companies and how important the mindset and respective narratives are to make a difference – and a change. Maike & Lilly work with the Purpose Foundation, an organization striving to help shift our economic paradigm away from profit- and shareholder-value maximization towards stewardship and purpose by supporting entrepreneurs and investors in re-envisioning the nature of corporate ownership.

By making these sessions of the course publicly available to a broader audience, we want to enhance dialogue and transfer between theory and practice, science and society, abstract thoughts and concrete examples. We full-heartedly invite you to join us on our journey and explore how we can do business – and on a larger scale – economics differently.

The second and third session of this event series are also open for new participants who did not participate in the previous event(s). You have to register for each part of the series individually.

You are about to register for a free offer of the yooweedoo Academy for Social Entrepreneurship.

We are supported by various funding sources. More information at

For the registration we need the following information from you:

If you are already working in a project / association / start-up or plan to start one, please give us some short information about it:

You need to agree to our privacy policy if you wish to register for this event.

We will send out the zoom link for online events a few days before the respective event.

You can find all other free workshops and events at Yooweedoo also offers a free platform for networking social and sustainable projects and startups. Become part of the community!

If you still have any questions or would like to cancel your participation, please send us an email to:


The registration for this event has ended.