Eye Tracking as research method by NIM and FAU
A collaborative research approach
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Nuremberg Institute for Market Decisions (NIM) and Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) cordially invite to the Eye Tracking as research method event.
Join us for a hands-on workshop on eye tracking, where you'll explore its general fundamentals as a research method and specific applications in market research. Through interactive sessions, you'll learn how eye-tracking reveals insights into decision-making, attention, and emotional responses. Moreover, following the workshop, participating early career researchers will gain the opportunity to apply for a third-party funding with the NIM to support collaborative research. Whether you're new to the method or seeking to enhance your research, this workshop will provide valuable tools. We look forward to your participation!
Please note that spaces are limited and will be allocated on a first-come, first-served basis - so don't miss your chance and register now! ​​​​​​​If you are unable to attend at short notice, please inform the organizing team so that other participants can move up. Thank you.
In particular, we are happy to discuss:
- NIM research areas: behavioral sciences, future & trends, AI
- The neurocognitive basis of eye movements
- Eye-tracking for visual attention modeling and analysis
- Decoding consumer choices: the predictive power of eye-tracking in virtual reality environments
- Hands-on workshop: using eye-tracking methods
- Group project: designing a collaborative research proposal
...as well as plenty of time for networking over great food!
Target Groups:
Doctoral researchers & Post-Docs from all FAU faculties are welcome!
Format:
The event will take place in person at the Nürnberg Institut für Marktentscheidungen e.V., on Thursday, 27.02., from 9:00 - 4:00 pm and on Friday, 28.02., from 9:00 - 1:45 pm (CET).
​​​​​​​Nürnberg Institut für Marktentscheidungen e.V., Steinstraße 21, 90419 Nuremberg
​​​​​Registration Deadline:
31.01.2025
