Info

LinkedIn, as a business and networking platform, has approximately 28 million members in the DACH region. In Germany, there are around 7.4 million active users. But when and how is the platform actually beneficial for self-employed individuals?

We’ll discuss:

  • What goals can be achieved with LinkedIn

  • What your profile, content, and activities should be based on

  • How to fit LinkedIn into your daily routine without letting all the advice and algorithm analyses stress you out

  • How to expand your network, even if small talk, sales pitches, and self-promotion are not your strong skills or you’re currently climbing Cringe Mountain. I will support you to reach the Valley of Cool!

  • How routines – especially as a neurodivergent person – can ensure consistency in staying active on LinkedIn without letting number crunching or big accounts intimidate you.

  • First-aid options in cases of hate, discrimination, and other negative incidents.

The event is interactive.

That means I’d love to demonstrate examples live on LinkedIn, answer your specific questions about LinkedIn, and support you with your LinkedIn presence.

About Daniela Schubert:
Daniela Schubert (they/them) works as a freelance DEIB consultant, providing systemic and strategic support to organizations, teams, and leaders in their change initiatives. Daniela also leads workshops and delivers keynote speeches on intersectional topics, with a focus on queerness and neurodiversity in the workplace. In addition, Daniela regularly publishes on DEIB topics on LinkedIn as a Top Voice and in magazines, appears as a guest on podcasts, and is the author and co-author of several professional publications focusing on inclusive work and innovation cultures.

Language: Spoken English as a non-native speaker
Date: 10th November 2026

Website: daniela-schubert.de
LinkedIn: https://www.linkedin.com/in/danielaschubert/

The workshop is organized by Smart Coop Germany is part of the WorkCoopHub programme. We look forward to welcoming all Smart members, as well as all freelancers who are interested in the topics covered in the workshop or would like to learn more about Smart Coop Germany and its services for self-employed professionals.

Smart Coop for Freelancers website: www.smartde.coop